We're Huzi and Jesse
"We've spent years making other brands look incredible. Private Matter is what happens when you turn that energy inward and build something of your own."
We've spent the last decade running Florence James Collective, a production agency that shoots for beauty and health brands worldwide. We've seen firsthand what makes people fall in love with a brand, and it's rarely just the product. It's the feeling. The world around it. The community that forms when a brand actually stands for something.
Private Matter is us putting everything we've learned into something of our own. Good products, yes (of course!! We love and use our Grö brushes religiously), but more than that, a brand we'd want to follow, buy from, and be part of ourselves.
We're Huzi and Jesse
"We've spent years making other brands look incredible. Private Matter is what happens when you turn that energy inward and build something of your own."
We've spent the last decade running Florence James Collective, a production agency that shoots for beauty and health brands worldwide. We've seen firsthand what makes people fall in love with a brand, and it's rarely just the product. It's the feeling. The world around it. The community that forms when a brand actually stands for something.
Private Matter is us putting everything we've learned into something of our own. Good products, yes (of course!! We love and use our Grö brushes religiously), but more than that, a brand we'd want to follow, buy from, and be part of ourselves.


