{"title":"New","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFreshly added to your routine. Discover the latest Private Matter hair essentials, new colours and everyday favourites to make good hair a little easier.\u003c\/p\u003e","products":[{"product_id":"the-curl-band","title":"The Curl Band","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFinally, a heatless curler you can actually leave the house in.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Curl Band creates soft, bouncy curls without the heat damage - or the awkward foam rod sitting on top of your head. Designed to look like a knotted headband, it holds your hair securely while you get on with your day, work out or wind down for the night.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSimply wrap your hair around each side, tie the ends and leave it to do its thing. When you’re ready, unwrap and shake out your curls (or better yet, use your Gro brush). \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWHY YOU’LL LOVE IT\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Creates soft, heatless curls\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Helps reduce heat damage\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Comfortable, flexible design\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Stays secure without clips or scrunchies due to its interior wire \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Perfect for getting ready, lounging, travelling or working out (cute enough to wear beyond the bedroom)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Suitable for a range of hair lengths and textures\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHOW TO USE\u003c\/span\u003e\u003c\/p\u003e\n\u003col start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003eStart with dry or slightly damp, brushed hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePlace The Curl Band over your head like a headband.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDivide your hair into two sections.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWrap each section around the long sides of the band, adding more hair as you work your way down.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSecure each side by tying the ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave your hair wrapped until completely dry - or for a few hours - then gently unwind and style with your fingers.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan\u003eFor tighter curls, wrap smaller sections firmly. For a softer, bouncier finish, use larger sections and wrap more loosely.\u003c\/span\u003e\u003c\/p\u003e","brand":"Private Matter","offers":[{"title":"Chocolate","offer_id":55970874097832,"sku":null,"price":59.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/1020\/7144\/files\/9_56092968-daf6-4dfe-b4fb-3ed62f6559b3.jpg?v=1789003806"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/1020\/7144\/collections\/8_e16b6840-b85a-4dca-95f6-6435f6fa8ef5.jpg?v=1789009412","url":"https:\/\/theprivatematter.com\/collections\/new.oembed","provider":"Private Matter","version":"1.0","type":"link"}