{"title":"All products","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGood hair starts here. Shop our collection of everyday hair essentials designed to make brushing, styling and getting ready a little easier, from detangling brushes, slick brushes to heatless curlers.\u003c\/p\u003e","products":[{"product_id":"grobrush","title":"The Gro Brush Bundle","description":"\u003cp data-start=\"524\" data-end=\"573\"\u003eMeet the brush bundle you’ll reach for every single day.\u003c\/p\u003e\n\u003cp data-start=\"575\" data-end=\"877\"\u003eThe Gro Brush is designed to gently detangle, smooth frizz, and leave hair looking polished without pulling, snagging, or causing unnecessary breakage. Whether you’re brushing post shower or doing a quick tidy before heading out the door, it delivers effortless results with minimal stress on the hair.\u003c\/p\u003e\n\u003cp data-start=\"879\" data-end=\"1027\"\u003eLightweight, comfortable to hold, and suitable for all hair types, this is the kind of everyday essential that quietly upgrades your entire routine.\u003c\/p\u003e\n\u003cp data-start=\"1029\" data-end=\"1075\"\u003eBecause good hair shouldn’t require hard work (or pain!)\u003c\/p\u003e","brand":"Private Matter","offers":[{"title":"Default Title","offer_id":55233938030760,"sku":null,"price":69.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/1020\/7144\/files\/PRIVATEMATTER_205_2.jpg?v=1776122389"},{"product_id":"the-pink-milk-gro-brush-gentle-everyday-detangling-brush","title":"The Pink Milk Gro Brush","description":"\u003cp\u003eMeet the Gentle Everyday Detangling brush you’ll reach for every single day.\u003c\/p\u003e\n\u003cp\u003eThe Gro Brush is designed to gently detangle, smooth frizz, and leave hair looking polished without pulling, snagging, or causing unnecessary breakage. Whether you’re brushing post shower or doing a quick tidy before heading out the door, it delivers effortless results with minimal stress on the hair.\u003c\/p\u003e\n\u003cp\u003eLightweight, comfortable to hold, and suitable for all hair types, this is the kind of everyday essential that quietly upgrades your entire routine.\u003c\/p\u003e\n\u003cp\u003eBecause good hair shouldn’t require hard work (or pain!)\u003c\/p\u003e","brand":"Private Matter","offers":[{"title":"Pink Milk","offer_id":55315001409704,"sku":null,"price":29.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/1020\/7144\/files\/4_fd916fbc-6505-4d15-94a3-d6452d3e19d7.png?v=1772928009"},{"product_id":"the-redvelvet-gro-brush-gentle-everyday-detangling-brush","title":"The Red Velvet Gro Brush","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMeet the Gentle Everyday Detangling brush you’ll reach for every single day\u003c\/p\u003e\n\u003cp\u003eThe Gro Brush is designed to gently detangle, smooth frizz, and leave hair looking polished without pulling, snagging, or causing unnecessary breakage. Whether you’re brushing post shower or doing a quick tidy before heading out the door, it delivers effortless results with minimal stress on the hair.\u003c\/p\u003e\n\u003cp\u003eLightweight, comfortable to hold, and suitable for most hair types, this is the kind of everyday essential that quietly upgrades your entire routine.\u003c\/p\u003e\n\u003cp\u003eBecause good hair shouldn’t require hard work (or pain!)\u003c\/p\u003e","brand":"Private Matter","offers":[{"title":"Red Velvet","offer_id":55315002523816,"sku":null,"price":29.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/1020\/7144\/files\/3_7ec5cff0-ba83-4380-900d-0900506b7d1e.png?v=1773002767"},{"product_id":"the-chocolate-gro-brush-gentle-everyday-detangling-brush","title":"The Chocolate Gro Brush","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMeet the Gentle Everyday Detangling brush you’ll reach for every single day.\u003c\/p\u003e\n\u003cp\u003eThe Gro Brush is designed to gently detangle, smooth frizz, and leave hair looking polished without pulling, snagging, or causing unnecessary breakage. Whether you’re brushing post shower or doing a quick tidy before heading out the door, it delivers effortless results with minimal stress on the hair.\u003c\/p\u003e\n\u003cp\u003eLightweight, comfortable to hold, and suitable for all hair types, this is the kind of everyday essential that quietly upgrades your entire routine.\u003c\/p\u003e\n\u003cp\u003eBecause good hair shouldn’t require hard work (or pain!)\u003c\/p\u003e","brand":"Private Matter","offers":[{"title":"Chocolate","offer_id":55315003474088,"sku":null,"price":29.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/1020\/7144\/files\/2_3f7335e1-e762-4033-b5bf-b83cb0ca37c1.png?v=1773002788"},{"product_id":"the-curl-band","title":"The Curl Band","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFinally, a heatless curler you can actually leave the house in.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Curl Band creates soft, bouncy curls without the heat damage - or the awkward foam rod sitting on top of your head. Designed to look like a knotted headband, it holds your hair securely while you get on with your day, work out or wind down for the night.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSimply wrap your hair around each side, tie the ends and leave it to do its thing. When you’re ready, unwrap and shake out your curls (or better yet, use your Gro brush). \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWHY YOU’LL LOVE IT\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Creates soft, heatless curls\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Helps reduce heat damage\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Comfortable, flexible design\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Stays secure without clips or scrunchies due to its interior wire \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Perfect for getting ready, lounging, travelling or working out (cute enough to wear beyond the bedroom)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Suitable for a range of hair lengths and textures\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHOW TO USE\u003c\/span\u003e\u003c\/p\u003e\n\u003col start=\"1\"\u003e\n\u003cli\u003e\u003cspan\u003eStart with dry or slightly damp, brushed hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePlace The Curl Band over your head like a headband.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDivide your hair into two sections.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWrap each section around the long sides of the band, adding more hair as you work your way down.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSecure each side by tying the ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave your hair wrapped until completely dry - or for a few hours - then gently unwind and style with your fingers.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan\u003eFor tighter curls, wrap smaller sections firmly. For a softer, bouncier finish, use larger sections and wrap more loosely.\u003c\/span\u003e\u003c\/p\u003e","brand":"Private Matter","offers":[{"title":"Chocolate","offer_id":55970874097832,"sku":null,"price":59.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/1020\/7144\/files\/9_56092968-daf6-4dfe-b4fb-3ed62f6559b3.jpg?v=1789003806"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/1020\/7144\/collections\/6_1b71d694-020c-46e1-b076-1ad96c57adb1.jpg?v=1789007825","url":"https:\/\/theprivatematter.com\/collections\/all-products.oembed","provider":"Private Matter","version":"1.0","type":"link"}